Amin Sameni CRM. Enablement. Data. Growth.

Owns sales operations and enablement for Bosa's sales and leasing division across presale, resale, and rental portfolios — Salesforce roadmap and delivery, process and SOPs, onboarding and training, executive reporting, and the AI-augmented workflows underneath all of it.

• Designed and deployed an AI-powered LMS for the sales advisory team — role-based onboarding modules, process guides, and enablement content in a centralized, self-serve source of truth.
• Own Salesforce end-to-end — roadmap, requirements, configuration review, UAT, release, and the external development partners delivering it — plus training, change management, and adoption measurement for every release.
• Build executive dashboards on pipeline, leasing performance, and CRM adoption, and architected an AI-built tower inventory tool giving leasing live control of availability, pricing, and status.

Led sales operations and enablement for a business exceeding $1B in annual sales — national Salesforce CRM rollout, compensation and territory redesign, a sales org restructure across six regional teams, a national call centre launched from business case to rollout, and an AI-powered quoting platform.

• Built the onboarding program that cut new-hire ramp time 30%, and ran weekly coaching, sales meetings, and training for reps and front-line managers.
• Implemented Xactly Incent and redesigned commission plans for 100+ reps, with data-driven territory design and Power BI dashboards on performance, productivity, and compensation.
• Product Owner for an AI-powered quoting platform — 25% faster turnaround — owning the field readiness that carried it through launch.

Led business analysis and change enablement for digital transformation across a 40,000+ user organization — MFA rollout to the full student, faculty, and staff population, Microsoft Teams replacing several legacy systems, and departmental migration to SharePoint/OneDrive. Ran stakeholder workshops, managed requirements across the lifecycle, authored training and user guides, and mentored junior analysts.

Led sales enablement strategy for B2B telecom and infrastructure services, partnering with TELUS channel, marketing, and engineering teams on go-to-market readiness. Structured onboarding across diverse roles and markets improved time-to-productivity 25%; performance dashboards tracked leading and lagging indicators; and 10+ processes and field tools earned three innovation awards — a territory auto-assignment tool, a demand/compensation forecasting tool, and a new-business KPI dashboard.

Delivered three projects standardizing new sales processes and systems, and ran the sales data analysis behind territory planning and resource optimization — increasing utilization 15%. Built forecasting models from supply/demand projections and historical data, plus the dashboards that monitored performance and surfaced trends.

Led enterprise change and process improvement across a national distribution channel — growing sales over 40% through data-driven sales programs, deploying a custom CRM and mobile sales platform to 300+ field agents, and running a Lean initiative that cut inventory stock-outs 20%.